A successful logo is distinct, appropriate, functional, graphic, and simple in shape, and it communicates a specific message. In its most basic form, a logo serves to define a company, but to do so effectively; it must adhere to the following logo design principles:
- A logo must be straightforward. Without being overdrawn, successful logos have something surprising or extraordinary.
- A logo must be easily remembered. The philosophy of simplicity is closely followed by the theory of memorability.
- A good logo should be memorable, which can be achieved by using a simple but appropriate logo.
- A logo has to be long-lasting. A good logo is the one that stands the test of time. The logo should be ‘future proof,’ which means it should still be relevant in 10, 20, and 50 years.
- A logo should be adaptable. A good logo should be flexible to a wide range of mediums and applications.
- A logo must be suitable. The logo should be placed in a way that is suitable for its intended intent.